Privacy Policy

1. Introduction

Masuma Cinematics ("we", "us", "our") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website at masumacinematics.co.uk or engage our photography and videography services.

This policy is compliant with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using our website or services, you agree to the terms of this policy.

2. Data We Collect

We may collect and process the following personal data:

• Identity data: your name, and names of individuals in your booking (e.g. wedding party members).
• Contact data: email address, phone number, and postal address.
• Booking data: event date, venue, package selected, and any special requirements you share with us.
• Financial data: payment information processed securely through our payment provider. We do not store card details.
• Images and video: photographs and video footage captured during your session or event.
• Technical data: IP address, browser type, and pages visited on our website (via cookies and analytics).
• Communications: any messages, emails, or enquiries you send us.

3. How We Use Your Data

We use your personal data for the following purposes:

• To respond to your enquiries and communicate with you about your booking.
• To fulfil our contractual obligations — delivering photography and videography services.
• To process payments and issue invoices.
• To deliver your final images and videos via our online gallery or other agreed method.
• To send you booking confirmations, reminders, and follow-up communications.
• To improve our website and services using anonymised analytics data.
• To comply with legal obligations.

4. Use of Images & Video

We may wish to use photographs and video footage from your session for portfolio, marketing, and promotional purposes — including on our website, social media, and printed materials. We will always ask for your explicit consent before doing so.

You have the right to withdraw consent at any time. If you do not wish for your images to be used for marketing purposes, please inform us in writing at [email protected].

5. Data Sharing

We do not sell, rent, or trade your personal data. We may share your data with:

• Service providers: trusted third parties who assist us in delivering our services (e.g. online gallery platforms, payment processors, cloud storage). These parties are bound by data processing agreements.
• Legal authorities: where required by law or to protect our legal rights.

6. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy. Booking and financial records are kept for 7 years in line with HMRC requirements. Images and video are retained for up to 2 years after delivery unless you request earlier deletion or we have your consent to retain them for portfolio use.

7. Your Rights

Under UK GDPR, you have the following rights:

• Right of access: to request a copy of the personal data we hold about you.
• Right to rectification: to request correction of inaccurate data.
• Right to erasure: to request deletion of your personal data in certain circumstances.
• Right to restrict processing: to request that we limit how we use your data.
• Right to data portability: to receive your data in a structured, machine-readable format.
• Right to object: to object to processing based on legitimate interests or for direct marketing.
• Right to withdraw consent: where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.

8. Cookies

Our website uses cookies to improve your browsing experience and to analyse site traffic. Essential cookies are necessary for the website to function. Analytics cookies help us understand how visitors use our site. You can manage your cookie preferences through your browser settings.

9. Data Security

We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or disclosure. All data is stored on secure, encrypted systems.

10. Contact & Complaints

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.